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	<title>The Social Shoppe</title>
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	<link>http://thesocialshoppe.com</link>
	<description>Social Media Consulting and Management</description>
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		<title>Lean Thinking Meets Social Media: The Case for a New Social Agency</title>
		<link>http://thesocialshoppe.com/lean-thinking-meets-social-media-the-case-for-a-new-social-agency/</link>
		<comments>http://thesocialshoppe.com/lean-thinking-meets-social-media-the-case-for-a-new-social-agency/#comments</comments>
		<pubDate>Tue, 17 Jul 2012 19:03:42 +0000</pubDate>
		<dc:creator>TheSocialShoppe</dc:creator>
				<category><![CDATA[the social agency]]></category>
		<category><![CDATA[design thinking]]></category>
		<category><![CDATA[lean thinking]]></category>
		<category><![CDATA[social agency]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://thesocialshoppe.com/?p=437</guid>
		<description><![CDATA[I’ve been fascinated with lean thinking lately, especially how the intersection of lean thinking, agile thinking and design thinking can work together in an organization. I’ve found it mildly frustrating though that many of these philosophies and methodologies are promoted heavily in tech and very little elsewhere. I wondered how I might go about applying [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Social Media Is a Waste of Time</title>
		<link>http://thesocialshoppe.com/when-social-media-is-a-waste-of-time/</link>
		<comments>http://thesocialshoppe.com/when-social-media-is-a-waste-of-time/#comments</comments>
		<pubDate>Tue, 03 Jul 2012 14:15:50 +0000</pubDate>
		<dc:creator>TheSocialShoppe</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[time-saving tips]]></category>

		<guid isPermaLink="false">http://thesocialshoppe.com/?p=428</guid>
		<description><![CDATA[When people ask me what I do for a living, sometimes it’s just easiest to tell them I play on Facebook all day long. Because I do. But it’s not what you think… You see, I’m an ideas person. I start getting ideas and then I get really excited, so I need a client, a [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Tales of a Self-Published Book Launch: This is Personal</title>
		<link>http://thesocialshoppe.com/tales-of-a-self-published-book-launch-this-is-personal/</link>
		<comments>http://thesocialshoppe.com/tales-of-a-self-published-book-launch-this-is-personal/#comments</comments>
		<pubDate>Tue, 26 Jun 2012 21:12:36 +0000</pubDate>
		<dc:creator>TheSocialShoppe</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[book launch]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[Chasing Sylvia Beach]]></category>
		<category><![CDATA[social launch]]></category>

		<guid isPermaLink="false">http://thesocialshoppe.com/?p=415</guid>
		<description><![CDATA[Chasing Sylvia Beach by Cynthia Morris A self-published book launch is no easy feat. Beyond the people you know and meet, who will buy your book? How will you get more people to know about it and share your creation, your passion, your ideas, your fire, your baby with the world? Cynthia Morris decided to [...]]]></description>
		<wfw:commentRss>http://thesocialshoppe.com/tales-of-a-self-published-book-launch-this-is-personal/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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		<title>Heartfelt Healing at Hanuman Festival 2012</title>
		<link>http://thesocialshoppe.com/heartfelt-healing-at-hanuman-festival-2012/</link>
		<comments>http://thesocialshoppe.com/heartfelt-healing-at-hanuman-festival-2012/#comments</comments>
		<pubDate>Wed, 20 Jun 2012 21:45:38 +0000</pubDate>
		<dc:creator>TheSocialShoppe</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thesocialshoppe.com/?p=409</guid>
		<description><![CDATA[Once upon a time there was a community yoga festival in Boulder, CO with a vision. A vision to bring together yogis from across the world to learn, grow and connect with a deeper sense of self that would translate off the yoga mat and into everyday life. Hanuman Festival wanted people to know that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media Marketing: LIVE</title>
		<link>http://thesocialshoppe.com/live-event-social-marketing/</link>
		<comments>http://thesocialshoppe.com/live-event-social-marketing/#comments</comments>
		<pubDate>Tue, 05 Jun 2012 18:34:00 +0000</pubDate>
		<dc:creator>TheSocialShoppe</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[activation marketing]]></category>
		<category><![CDATA[event activation]]></category>
		<category><![CDATA[events marketing]]></category>
		<category><![CDATA[live events online]]></category>
		<category><![CDATA[live marketing]]></category>
		<category><![CDATA[marketing events]]></category>

		<guid isPermaLink="false">http://thesocialshoppe.com/?p=383</guid>
		<description><![CDATA[I love events. The building excitement, the calm before the storm, the sheer joy and happiness experienced by attendees, festival-goers, participants, people. People. Interesting people sharing ideas, teaching, learning, collecting, creating. You can see when the light bulbs go off. You watch people scribble notes furiously, or dictate into Evernote in the halls, convinced they&#8217;ve [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Make Facebook Insights Work For You and the Danger of Vanity Metrics</title>
		<link>http://thesocialshoppe.com/how-to-make-facebook-insights-work-for-you-and-the-danger-of-vanity-metrics/</link>
		<comments>http://thesocialshoppe.com/how-to-make-facebook-insights-work-for-you-and-the-danger-of-vanity-metrics/#comments</comments>
		<pubDate>Tue, 29 May 2012 14:44:09 +0000</pubDate>
		<dc:creator>TheSocialShoppe</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Facebook metrics]]></category>
		<category><![CDATA[social media analytics]]></category>
		<category><![CDATA[vanity metrics]]></category>

		<guid isPermaLink="false">http://thesocialshoppe.com/?p=372</guid>
		<description><![CDATA[Pssst. I’m going to tell you a secret about social media analytics, and you’re probably not going to like it much. So here goes… It doesn’t really matter how many Facebook fans you have. GASP! I said it. According to Eric Ries’ Lean Startup principles, vanity metrics refer to numbers that don’t tell you anything [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Steps to Unorthodox Brand Evangelism: How to Respond to Negative Nancy</title>
		<link>http://thesocialshoppe.com/5-steps-to-unorthodox-brand-evangelism-how-to-respond-to-negative-nancy/</link>
		<comments>http://thesocialshoppe.com/5-steps-to-unorthodox-brand-evangelism-how-to-respond-to-negative-nancy/#comments</comments>
		<pubDate>Wed, 23 May 2012 14:37:56 +0000</pubDate>
		<dc:creator>TheSocialShoppe</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand evangelism]]></category>
		<category><![CDATA[negative comments]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thesocialshoppe.com/?p=352</guid>
		<description><![CDATA[Inevitably, there are people in this world who like to complain, especially in the comments section on social media. Who see things differently than you and just don’t agree with the way you conduct business. Hopefully it’s not warranted! If you do ever come up against some nasty negative comments on your social media profiles [...]]]></description>
		<wfw:commentRss>http://thesocialshoppe.com/5-steps-to-unorthodox-brand-evangelism-how-to-respond-to-negative-nancy/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Finish It: The importance of completing your social media profile (Facebook Edition)</title>
		<link>http://thesocialshoppe.com/finish-it-the-importance-of-completing-your-social-media-profile-facebook-edition/</link>
		<comments>http://thesocialshoppe.com/finish-it-the-importance-of-completing-your-social-media-profile-facebook-edition/#comments</comments>
		<pubDate>Tue, 15 May 2012 23:10:23 +0000</pubDate>
		<dc:creator>TheSocialShoppe</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social profile]]></category>

		<guid isPermaLink="false">http://thesocialshoppe.com/?p=342</guid>
		<description><![CDATA[So many brands and businesses are feeling heat to be a part of the online conversation…and rightfully so. But they aren’t paying attention to the nuances of the full social profile to help them build a quality fan base, increase engagement and mobilize a group of brand evangelists. A complete profile helps you perform better [...]]]></description>
		<wfw:commentRss>http://thesocialshoppe.com/finish-it-the-importance-of-completing-your-social-media-profile-facebook-edition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to choose the right social network for your brand</title>
		<link>http://thesocialshoppe.com/how-to-choose-the-right-social-network-for-your-brand/</link>
		<comments>http://thesocialshoppe.com/how-to-choose-the-right-social-network-for-your-brand/#comments</comments>
		<pubDate>Thu, 10 May 2012 20:11:16 +0000</pubDate>
		<dc:creator>TheSocialShoppe</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media for small businesses]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://thesocialshoppe.com/?p=309</guid>
		<description><![CDATA[There’s no reason to be on a social network if you don’t have a reason for being there. Social media is not a game; if you’re spending your time “playing around” with no real intention, no plan in place and no goals, then you’re wasting your time. And that’s the last thing you want to [...]]]></description>
		<wfw:commentRss>http://thesocialshoppe.com/how-to-choose-the-right-social-network-for-your-brand/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Twitter Lists: Your Time-Saving Secret Weapon</title>
		<link>http://thesocialshoppe.com/twitter-lists-your-time-saving-secret-weapon/</link>
		<comments>http://thesocialshoppe.com/twitter-lists-your-time-saving-secret-weapon/#comments</comments>
		<pubDate>Mon, 07 May 2012 17:19:16 +0000</pubDate>
		<dc:creator>TheSocialShoppe</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter lists]]></category>

		<guid isPermaLink="false">http://thesocialshoppe.com/?p=297</guid>
		<description><![CDATA[There are a lot of people on Twitter. 100 million active users can’t possibly all have  something to say that will 1) peak your interest and 2) have value. If you log on to Twitter hoping to find information that you can use and people with whom you can schmooze, only to feel overwhelmed and [...]]]></description>
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		<slash:comments>3</slash:comments>
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